"Michael Lee Wesch (born June 22, 1975) is assistant professor of cultural anthropology at Kansas State University. Wesch's work also includes media ecology and the emerging field of digital ethnography, where he studies the effect of new media on human interaction.
Wesch is launching the Digital Ethnography Working Group, a team of undergraduates exploring human uses of digital technology. Coinciding with the launch of this group, Wesch created a short video, "Web 2.0... The Machine is Us/ing Us." Released on YouTube on January 31, 2007, it quickly became the most popular video in the blogosphere and was viewed over 7 million times."
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